OpenAI Tuesday opened an enterprise marketplace that lets eligible business customers apply part of their OpenAI spending commitments to software from approved partners, TechCrunch reported. At the same DevDay event, the company introduced Sign in with ChatGPT, which lets individual subscribers carry their plan's AI allowance into third-party apps.

What Happened

The OpenAI Marketplace launched with more than 30 partners, according to TechCrunch. They include Adobe, Figma, HubSpot, Salesforce and ServiceNow; customer-service AI companies Sierra and Decagon; legal AI firms Harvey and Legora; security vendors Palo Alto Networks and CrowdStrike; and inference provider Baseten. Eligible customers can put their existing OpenAI commitment toward approved software from those partners. TechCrunch did not report what size of commitment qualifies.

Baseten said in a blog post that it is among the first open-model inference providers in the marketplace and is integrated natively with Codex. It said OpenAI enterprise customers will be able to use open models served by Baseten inside Codex or through OpenAI's Responses API and pay for them from their existing commitments. Access runs through an interest list on OpenAI's marketplace.

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Sign in with ChatGPT is aimed at consumers and developers. It launched with 16 partners, including Cognition's Devin, Notion, Vercel, T3, OpenClaw and Dactyl, TechCrunch reported. OpenAI's DevDay documentation says eligible Plus and Pro subscribers can use their ChatGPT plan to pay for AI requests in those apps, with usage counting toward their plan limits, and that commercial sign-in is in a limited trial with selected partners.

OpenAI also changed how developers submit plugins. They can now track review status, request a human review, see which fixes are required and update a plugin's tools without restarting the submission.

Why It Matters

Both features route spending that customers have already made with OpenAI toward other companies' products. For enterprises, the marketplace resembles the programs run by Amazon Web Services, Microsoft Azure and Google Cloud, where committed cloud spend can be drawn down on third-party software bought through the provider. That arrangement makes a vendor easier to buy inside a large company because it avoids a new procurement contract, and it gives the platform owner a larger role in which tools get chosen.

For partners, the pitch is access to a large base of customers with budgets already allocated. TechCrunch put ChatGPT at 1.2 billion weekly users, and said OpenAI's new Dots agents can connect to more than 4,000 apps in its ecosystem. Including Baseten means OpenAI is willing to let committed dollars flow to open models that it does not make, as long as they run inside its tooling.

Sign in with ChatGPT addresses a different problem: developer tools that would otherwise need users to bring their own API key or pay a separate subscription can instead draw on the plan the user already pays for.

The Missing Economic Layer

TechCrunch noted that OpenAI did not announce a billing or revenue-sharing system comparable to the ones Apple and Google run for their app stores. OpenAI has not said publicly whether it takes a cut of partner sales through the marketplace, and Sign in with ChatGPT spends from the user's existing allowance rather than setting up a new payment relationship. That leaves OpenAI's position closer to a procurement and identity layer than a storefront.

What to Watch

Key questions are whether OpenAI adds a revenue share or direct billing for partners, how quickly the partner list grows beyond the launch group, and whether Sign in with ChatGPT expands from its limited commercial trial. Enterprise buyers will also want details on which commitments qualify and how much of them can be redirected to partner software.