Robinhood Tuesday began rolling out AI agents that can research markets, build strategies and place trades for its customers from plain-English instructions, Fortune reported. The agents run on models from OpenAI and Anthropic and were unveiled at the company's HOOD Summit alongside weekend stock trading, crypto perpetual futures and contracts tied to corporate earnings.

What Happened

Fortune said all of Robinhood's roughly 29 million customers now have access to Robinhood Agents, making it the first large-scale trading agent product aimed at nontechnical users. Customers name an agent, open a dedicated account for it and choose a model. The options are OpenAI's GPT-6 Luna, which is free to use through the end of 2026, OpenAI's GPT-6 Sol, and Anthropic's Opus 4.8. Standard token rates apply after the promotion, according to Fortune.

The agents can only use money held in their dedicated account. Robinhood says manual approval of each trade is on by default and can be changed at any time, and customers can set per-trade limits. CoinDesk reported that agents cannot trade on margin. In Connecticut, New York and California, crypto trade approvals must stay enabled, according to Robinhood's announcement.

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A feature called Loops, which Robinhood says is coming soon, will let agents follow standing instructions around the clock, such as checking the market every morning or running a strategy overnight. Robinhood warns that pausing a Loop does not automatically reverse positions or orders it already placed.

Customers can also subscribe to Agent Apps, paid data feeds from providers such as Unusual Whales, Nasdaq, SpotGamma, Quiver Quantitative and Token Terminal. Robinhood lists prices from $5 to $30 a month, with one-month free trials.

Why It Matters

Robinhood is moving agent trading from developers to its mainstream customer base. It opened an MCP connection for outside AI agents in May, and more than 150,000 customers have since set up agentic accounts. Robinhood says agents now use its tools almost 30 million times a day.

The legal footing is less settled than the product. Robinhood argues that hosting agents does not amount to giving financial advice, comparing it to consulting the internet or a friend, Fortune reported. Its disclosures say the agents are operated by Robinhood Labs LLC, that Robinhood does not control, supervise, monitor, recommend or audit them, and that customers bear the risk of trades their agents make. How brokerage rules apply when an AI model chosen by the customer places orders has not been tested at this scale.

The Rest of the Summit

CoinDesk reported that Robinhood will offer perpetual futures, starting with crypto, through Robinhood Derivatives and Bitstamp to eligible U.S. customers, with up to 10 times leverage on bitcoin and ether and 3 times on other assets. Pending regulatory approval, it plans weekend trading in select U.S. stocks and ETFs through the alternative trading system Bruce ATS, extending the 24 Hour Market it launched in 2023. It will also list binary contracts through Cboe on company metrics such as revenue, earnings per share or product sales.

A Robinhood product executive, Abhishek Fatehpuria, told CoinDesk that winning over active traders is one of the company's "top priorities."

What to Watch

Regulators' response to agent-executed retail trading is the main open question, along with how customers use Loops once it ships and whether they turn off manual approval. Fortune noted that eToro, Public and Coinbase already let customers connect agents, and it expects larger traditional brokerages to follow. Weekend equity trading still needs regulatory sign-off.